Our Founders

800 lawyers, 5 days of conference, 3 main stages, multiple breakout rooms, 2 golf days, 1 gala dinner, 1 offsite dinner, leisure & sightseeing tours - we designed, programmed, built and managed it all across 2022, with the event held in March 2023.

We were jointly appointed by The Inter-Pacific Bar Association in Japan and Hadef & Partners Law Firm, in Dubai.

We were the agency appointed to manage the overall event, including technical production, showcalling, stage management, content, attendees, giveaways, MC and photography & videography. The event was held at TODA Dubai in February 2023 as part of the World Governments Summit.

PlusFourFour were proudly appointed to manage the entire 500 pax conference, A/V, production, team-building, gala dinner, awards, offsite tours, content, event transportation, photography & videography.

As well as being held in Dubai & Abu Dhabi, the annual events were also held in Oman, Istanbul, Jordan and Singapore, enabling us to broaden our event delivery experience overseas.

Since 2021, we have provided Audio Visual & Technical services for selected half-time productions and entertainment shows at Al Jazira Football Club, Mohamed Bin Zayed Stadium, in Abu Dhabi.

Appointed by the Prime Minister’s Office of Dubai to execute the first Dubai Government hybrid event held at the Expo site. With multiple UAE Ministers in person and online, the event culminated with a government recognition awards ceremony.

Together with our partners Okoku, we delivered full event management services including A/V, live streaming, translation services and stage & branding production. The event was held in 2021.

Across 2020 and 2021, we undertook lead Marketing Strategy and execution for the UAE Pavilion Launch, Dubai Expo 2020.

We were proudly hired to deliver Brand Management & Strategy Consulting for Claude Silver, Chief Heart Officer for VaynerMedia, NYC, USA.

We were appointed to create and manage a special exhibit experience for the Mohammed bin Rashid Centre for Government Innovation across 3 years, from 2016-2018.

In Q1 of 2024 we were appointed to deliver long-term social media strategy and community management for IBA.

Every year since 2022, we have provided showcalling services for our client at this world leading government event, held in Dubai, UAE.

Across Q1 and Q2 of 2024, we provided campaign project management and comms strategy for our client.

Since 2022, we have provided production, technical and site management services onsite in Riyadh, London & Hong Kong on these globally important events, organised by the Future Investment Initiative and Richard Attias & Associates.

For over 5 years we have worked with one of our favourite clients delivering important international congresses, summits and meetings in Abu Dhabi, London and Washington D.C, predominantly hired as Technical, Operations & Production lead for all set ups and show management delivery.

Over two separate long term contracts from 2021 to 2023, we were hired to lead the delivery teams on musical concerts held at Louvre Abu Dhabi, in collaboration with the Department of Culture & Tourism Abu Dhabi.

World class technical productions and shows include; David Guetta Live New Years Eve broadcast, John Legend, Majid Al Mohandes & Omar Khairat Louvre 5th Anniversary concerts, Emirati singer Ahlam and master pianist Lang Lang.

At the 2022 edition of LEAP KSA, we were hired by one of our regular clients to project manage the Sony Ericsson stand in Riyadh.

At the 2019 Mother of The Nation Festival, held for 12 days on the corniche in Abu Dhabi, we were appointed as Marketing Director and Operations Director respectively - hence responsible for the overall marcomms campaign and festival operations delivery, spending over 60 days onsite!

We were hired to create and execute the marketing strategy for the 1st ever Dubai Fitness Challenge, #Dubai30x30- an initiative by HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum - asking for all of Dubai to be active for 30 minutes every day for 30 days.

A four years in the making, covid delayed international congress, exhibition and production for The UAE National Library and Archives. 5000+ delegates, 100 exhibiting companies were all in attendance at ADNEC Abu Dhabi in October 2023.

Hired by Nirvana Travel & Tourism, we managed all A/V, Production, Staging, Design, Branding, Showcalling, Stage Management, Content, Broadcast, Filming & Technical elements.

In December 2022 we were brought onboard to help facilitate the digital marketing and PR, for the first-ever Global Boxing Forum to be held in the Middle East.

Since 2021, we have provided marcomms consulting services to ECA, including launching the inaugural WED forum and first-ever nationwide Parent Friendly Label (PFL) application cycle.

Hired by our client to manage production and technical set up for the Sustainability Pavilion, part of the Saudi Green Initiative activations, which took place during The World Economic Forum in Riyadh in April 2024.

In Q4 of 2023, we were hired to produce and show manage two rooms of the Dubai Business Forum, for Dubai Chambers and Identity Middle East. The event was held at Madinat Jumeirah, Dubai.

In Q4 of 2023, we were hired by Richard Attias & Associates as Production & Technical Management for The Global Healthspan Summit, held at The Four Seasons Riyadh, KSA.

Hired by Alsayegh Media as Technical Director for the showpiece event, The Dubai World Cup Closing Ceremony.

Onsite set up, technical planning and production lasted for 6 weeks, culminating in a spectacular 17 minute closing ceremony. The show consisted of a world record 4000 drone show, 2 x pyro planes, a world class fireworks display, 1600 sqm of content and a sound, light & laser show.

One for the history books!

We were hired by Nomad Events to provide showcalling and technical production services for a large-scale 1000 pax conference and awards ceremony, held at Etihad Arena, Abu Dhabi, in May 2022.

In September 2024 we were hired by one of our regular clients, to provide technical direction and showcalling on the prestigious 10th World Freezone Congress & Gala Dinner.

Working with UAE Ministers, international speakers and moderators, the 3-day congress was held at Madinat Jumeirah, Dubai.

In October 2024 we were appointed as producers to manage content, podcasts and the overall stand for Ericsson, across all 5 days of the world-leading show.

In November 2024, we were brought on board as showcallers for the Dubai Future Forum, on behalf of Dubai Future Foundation.

The event was held at the iconic Museum of The Future, and we worked with our regular clients, PublicisLive.

Hired by THA, DXB Live and Dubai Police in October 2024 as project lead for for the World Police Summit, taking place at Dubai World Trade Centre in May 2025.

Scope includes full conference strategy & direction, managing technical and production design and delivery teams, content curation partners, overseeing the exhibition sales and sponsorship campaign, leading marketing strategies and teams for the visitor and delegate promotion, managing key stakeholders and Dubai Police, as well as full project P&L.